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The Global Business Magazine

The Global Business Magazine

7 Business Branding Mistakes That Are Costing You Customers

Business Branding

Branding is not a logo or tagline. It is a company’s personality and promise to customers. Research indicates that 81% of consumers must trust a brand before they purchase from it. Trust is not established overnight. Trust develops based on how a brand communicates, appears, and keeps its promises. But many companies unwittingly destroy that […]

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