The Global Business Magazine
About · The Global Business Magazine
The editorial home of the world's
most decisive minds.
Elevate Icons chronicles the people, ideas and institutions reshaping global business — read in boardrooms, embassies and innovation labs across more than 100 countries.
Our Mission
A magazine for the architects of tomorrow.
Elevate Icons exists to recognise leadership that creates durable value — across markets, communities and disciplines. We tell the stories of women and men who lead with conviction, build with intention, and change the conditions of an industry, not just its scoreboard.
Through long-form profiles, cover stories, original photography and a curated annual list, we bring readers face-to-face with the people setting the global agenda. Our reporting begins where the press release ends.
Our work is measured in the depth of a single feature, not the count of impressions.
Margaret Whitfield
Editor-in-Chief
Letter from the Editor-in-Chief
On why we still believe in slow journalism.
Business journalism is being remade — and not always for the better. Stories are getting shorter. Headlines are getting louder. The leaders we most want to read about — the ones quietly building institutions — are getting overlooked, because they are not loud enough to be ranked.
Elevate Icons exists to be a different kind of magazine. One that profiles fewer people, in greater depth, with more time and more respect. One that travels to its subjects rather than asking them to come to us. One that is read in the rooms where decisions are actually made.
The leaders we profile keep telling us the same thing: this is the most carefully reported piece I’ve been part of in two decades. That is the only metric that matters to us.
Thank you for reading.
What Guides Us
Six principles. Zero compromises.
01
Editorial Integrity
02
Long-Form First
03
Global Perspective
04
Patient Craft
05
Trust Compounds
06
Independence
How We Report
A method we never shortcut.
Every story we publish is built from the same five stages — taught to every reporter, applied to every feature.
Research
Every profile begins with 40+ hours of background research, source interviews, financial review, and industry context.
Reporting
Drafts pass through three editorial layers: line edit, structural edit, and an independent fact-check.
Editing
A senior editor conducts on-the-record interviews — typically 3-5 sessions, in person where possible.
Design
Original photography, custom illustration where required, and a fully designed spread — print and digital.
Publication
Distributed across more than 100 countries via print, digital, newsletter, podcast, and our editorial events network.
Global Presence
Where we publish from.
India
Pune, Maharashtra
United States
United Arab Emirates
United Kingdom
Europe
Expansion in Progress
Africa
Awards & Recognition
Recognised by the industries we cover.
Editorial honours across business journalism, design, and photography — celebrating the leaders we profile and the team that brings them to the page.
2025
Honoured
Leadership
Global Visionary Leader of the Year
2025
Honoured
Women in Power — Trailblazer
2025
Honoured
Technology
Innovator of the Year
2025
Honoured
Cultural Impact Award
2024
Honoured
Finance
Financial Pioneer of the Year
2024
Honoured
Sustainability
Sustainability Champion
Our work and our editors have appeared in
- Bloomberg
- Reuters
- Financial
- Forbes
- Harvard Business Review
- World Economic Forum
“The platform’s mission to spotlight impactful leadership across regions is both timely and necessary. Every detail handled with respect and professionalism.”
Work with the editorial team.
Partnerships, interviews, story pitches, or event collaborations — start the conversation.
