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The Global Business Magazine

The Global Business Magazine

Brand Mascot Strategy: Step-by-Step Guide

Mascot Strategy

You have probably scrolled past hundreds of brand ads this week. How many are stuck? Most brands look the same. Same clean fonts. Same safe color palettes. Same corporate tone. Nothing grabs you. Nothing lingers. Now think about Duolingo’s green owl guilt-tripping you about a missed Spanish lesson. Or the Geico Gecko cracking deadpan jokes […]

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