For some, taking over a family business is pride and pressure. For Mohammad Badri, the Managing Director of Eros Group, it is a responsibility that extends beyond continuity.
Eros Group was founded by Mohammad’s father, a visionary who took modest beginnings and shaped them into what would become a regionally renowned conglomerate. But Mohammad’s story isn’t so much one of following in his father’s footsteps; it’s one of building upon it, refining it, and taking it to new heights. “My father started Eros Group, and he’s my hero, my inspiration,” Mohammad says, his respect for his father evident in every word.
Whereas family businesses are typically passed down to subsequent generations, it is a very rare kind of leader who can hold onto it and then add to it. Mohammad is such an example. It is those values he learned from his father, those values of integrity, hard work, and unrelenting devotion to excellence, which are the defining characteristics of his leadership style. These are what guide all his decisions as Managing Director.
Under his leadership, Eros Group has grown, spreading its wings across industries and geographies. From consumer electronics to technology, retail, and real estate, the diversified portfolio of the conglomerate is a testament to its focus on quality and innovation. And at the helm of it all is Mohammad, uncompromising in his conviction that his father’s legacy is not something to be held on to, but something to be driven forward.
The Eros Group
By 1969, The Eros Group was already well known as one of the largest distributors for Hitachi. In the 1980s, the company diversified into Abu Dhabi, solidifying its foothold in the Emirates further. But in 1995, the company bought sole distribution rights for Samsung fax machines at which it witnessed growth at a breakneck speed.
This grand legacy was the force that propelled Eros Group’s movement towards a future of innovation, customer satisfaction, and continued growth. Eros Group has grown over the years, always expanding to achieve new challenges while maintaining an unwavering commitment to providing world-class products and services. Today, the legacy of the company stands as a tribute to its passion for excellence, advancement, and meeting the ever-evolving needs of its customers.
Leading with Vision and Innovation
Mohammad Badri, as Managing Director of Eros Group, has the job of spearheading the company to long-term expansion. His job includes setting ambitious goals, facilitating innovation, and ensuring the company sticks to its foundation values and long-term vision. An integral component of his job is planning ways to establish Eros Group as a market leader, working hand-in-hand with a team who shares his passion for excellence.
Apart from this, Badri lays great stress on relationship-building with stakeholders, and trust and cooperation take precedence in the functioning of the company. His leadership is strategic and seeks to safeguard the heritage of Eros Group and guide it towards future prosperity and regional expansion.
A Data-Driven Approach to Overcoming Challenges
Badri is a leadership individual who demands data-driven decision-making. With close monitoring of trends in the market, consumer recommendations, and progress in the market, he keeps the business agile and attuned to challenge and opportunity both. Through teamwork dynamics that permit room for different thought and opinion, the company responds well to shifts in the market and fierce competition.
In addition, the company’s fast expansion has come at no expense, especially with regards to maintaining quality in the growth. Yet, by means of a dedicated team and strict quality control measures, the problems have been resolved so the company could keep expanding.
Creating a Culture of Cooperation and Expansion
Badri is also a believer of open communication and has an open-door policy so that creative thinking can occur. His style relies heavily on employee participation, understanding that career development, training, and a pleasant work environment are all inputs leading to the key to success.
Badri’s commitment to motivating his team is evident through his strategic focus on setting clear, attainable goals, offering constructive feedback, and nurturing a sense of purpose. These strategies not only bolster the company’s growth but also cement Eros Group’s reputation as an industry leader driven by excellence.
Strengthening Internal Communication and Team Dynamics
To facilitate proper communication between departments, regular cross-departmental meetings and project reviews are assured by Badri. Open-door policies are fostered, whereby employees are able to voice their problems or propose new ideas. Team-building sessions and workshops on developing improved interdepartmental relations and collaborative working are also performed by the organization.
A Strategic Approach to Global Partnerships
Eros Group takes the reputation of the potential partners, the quality of products they create, and the manner in which their services satisfy their customers when selecting global partners. Any potential new partnership will be consistent with the company aims and market demands as a result of the immense market research conducted by the company. The primary focus of Eros Group’s foreign operations is the Middle East and North Africa (MENA) region. It is well established in the United Arab Emirates and Bahrain, and it exports to Africa and the GCC.
A Multi-Channel Approach to Market Engagement
Eros Group engages harmoniously with a number of trade channels to address a range of customer demands. Through its retail channel, the company targets end-users directly through showrooms and websites, providing a wide range of electronic products. Through the distribution channel, Eros also partners with resellers and power retailers and offers after-sales support and marketing. The project solutions channel provides customized electronic solutions to business customers, and the export division caters to MENA partners to provide a balanced response to customer needs.
Impressive Retail Presence Across the UAE
Eros Group boasts a developed retail chain consisting of 16 strategically positioned stores in the UAE, comprising 9 standalone EROS stores, 2 Samsung Brand Stores, and 5 Huawei Brand Stores. The stores provide an immersive brand experience through dedicated spaces for more than 14 prestigious partner brands like Samsung, Hitachi, and Midea. The retail model benefits customers by allowing them easy access to the new products of major industry leaders from one single place.
Supporting Partners with Customized Solutions
Eros Group supports its partners in an integrated manner, ranging from system integrators, architects, and consultants. The company supports partners with customized solutions, product training, technical support, and marketing support to facilitate partners to easily address client needs and remain current with the most recent technology developments.
Eros Group’s Success
The excellence demonstrated by Eros Group is evidenced through the several awards received by the company over the years. In 2023, the company was welcomed as the most valued partner by TCL. Some of the other prominent awards and recognitions earned by the company include being given the Top Partner award by Ariston in 2021, Taqdeer awards in 2020 and 2022, and Icons of Retail Award in 2023. Apart from this, Eros Group also won the Best Newcomer Retailer award from Nothing in 2023, which reflects its steadfast quest for retail excellence.
