Davielle Jackson: Championing Women’s Health through Femi Secrets
Davielle Jackson is the Founder and President of Femi Secrets, a groundbreaking brand in feminine care that is revolutionizing the industry by prioritizing women’s health and well-being. She has emerged as a fearless advocate for women’s rights, ensuring that women have access to safe, effective, and non-invasive solutions for their intimate health needs. Her journey into entrepreneurship was shaped by firsthand experiences in the medical field, where she witnessed the adverse effects of conventional feminine care products on women’s bodies. This realization drove her to explore alternative solutions, ultimately leading to the creation of Femi Secrets’ flagship product, the Pretty Panty.
A Passion for Healthcare Before Femi Secrets
Jackson’s career in the feminine care industry spans over a decade. At just 25 years old, she was on a promising path to becoming a doctor while also excelling as a successful entrepreneur. While her early achievements hinted at a future in medicine, her passion for women’s health and innovation took her in a different direction. Influenced by her older sister, a nurse, she pursued nursing and pre-medical studies in Atlanta before pivoting towards building a business that would address the unmet needs of women in a way that traditional medicine had not. Despite having the opportunity to pursue a professional basketball career in the WNBA, she chose instead to focus on creating solutions that empower women.
Femi Secrets: A Brand Rooted in Innovation and Trust
Femi Secrets is built on the philosophy of providing women with safe and reliable products that work in harmony with their bodies. The brand’s commitment goes beyond delivering results—it is about creating a legacy that supports women’s long-term health. With a fierce dedication to making a meaningful impact, Femi Secrets is unafraid to challenge industry norms and push for safer alternatives in feminine care.
The Meaning Behind the Name
The name Femi Secrets embodies the brand’s mission to uplift, educate, and empower women. Before the launch of the Pretty Panty and the company itself, many women hesitated to ask questions about their health or prioritize self-care. The brand was created to break these barriers, encouraging women to embrace self-love and body confidence without shame. Jackson, raised with a fearless spirit, has never shied away from standing up for what she believes in. Her own experiences, including being expelled from Catholic school despite being a top student and MVP athlete, shaped her into a resilient leader unafraid to challenge convention. Recognizing the importance of holistic self-care, she set out to build a brand that teaches women to care for themselves from the inside out.
A Bold and Strategic Leadership Style
Jackson is known for her aggressive yet strategic approach to business. With five patents spanning four categories, she understands that innovation is key to staying ahead in the competitive market of feminine care. While her leadership style pushes boundaries, she believes that constructive challenge and pushback within a team foster growth and progress. She seeks out team members who share her passion for Femi Secrets’ mission, ensuring that every decision and innovation aligns with the company’s overarching goal—to improve women’s health and quality of life.
Mission Over Profit: Prioritizing Women’s Health
While many businesses are driven by financial success, Jackson remains steadfast in her mission to create meaningful change. She is aware that, as a young Black woman leading a company centered on topics often considered taboo, she faces unique challenges. However, she remains undeterred, focusing on building a team that believes in the company’s purpose. Her dedication to Femi Secrets is evident in her willingness to take risks, such as personally delivering products in a 20-foot box truck, navigating unfamiliar areas alone to ensure customers receive what they need. Her commitment to purpose over profit sets her apart as a leader, proving that impact-driven businesses can thrive while staying true to their values.
Encouraging More Women in Entrepreneurship
Jackson firmly believes that women are fully capable of being successful entrepreneurs, but she is also transparent about the sacrifices and challenges involved. Gender biases and societal expectations can make business ownership even more demanding for women, but she encourages aspiring female entrepreneurs to carefully assess the risks and rewards before embarking on this journey. While she is a strong advocate for women in business, she acknowledges that entrepreneurship is not a one-size-fits-all path and should be pursued with passion, resilience, and preparation.
Advice for Future Businesswomen
For women looking to carve out their space in business, Jackson emphasizes the importance of integrity, perseverance, and continuous learning. She advises aspiring entrepreneurs to stay focused, seek mentorship, and remain open to new knowledge. Networking with like-minded individuals, staying prepared, and maintaining a strong sense of purpose are key elements of long-term success. She acknowledges that women often have to work ten times harder to be taken seriously, but she encourages them to stay committed to their goals and never compromise their values.
Femi Secrets’ Future: Innovating for Women’s Health
Jackson’s vision for Femi Secrets is ambitious—she aims for it to become the most trusted feminine care brand worldwide. She is dedicated to not only providing women with life-changing menstrual care solutions but also educating them on the importance of early detection and preventive health measures. One of her most passionate goals is to significantly reduce the prevalence of fibroids, a condition that affects a large percentage of women.
Her solution? Femi Secrets Juniors, a product line specifically designed for young girls entering puberty. Jackson vividly recalls her own experience with menstruation, where she was given chemically infused products without being offered safer alternatives. Determined to change this narrative, she developed Pretty Panty Juniors to ensure that the next generation of young women have access to non-invasive, healthier period care options.
Expanding Access Through Technology
To further empower women, Femi Secrets recently launched the Femi Secrets Wellness Mobile App. Recognizing that technology is an essential tool for modern health management, Jackson saw an opportunity to provide women with on-the-go access to health resources, reminders, and education. The app offers tracking for menstrual cycles, health notifications, and expert collaborations with OBGYNs and therapists, ensuring that users receive comprehensive, evidence-based guidance on their well-being.
A Legacy of Empowerment and Innovation
Beyond Femi Secrets, Jackson envisions herself as a trailblazer for women inventors and entrepreneurs. Through her non-profit and venture fund, she plans to support women with groundbreaking ideas, providing them with mentorship and financial resources to bring their visions to life. She is determined to break barriers in the industry, paving the way for more female innovators to rise and succeed.
The Road Ahead
In the next five years, Jackson envisions Femi Secrets becoming a global household name, providing accessible, high-quality feminine care products to women everywhere. She remains committed to advancing healthcare education, ensuring that women are better equipped to manage their health from an early age. Her unwavering dedication to empowerment, education, and innovation continues to drive Femi Secrets forward, solidifying its place as a leader in women’s health and wellness.
